From our experience, for customer relationship management (CRM) to be effective, it must be flexible. It must be able to wrap around your unique strategy, timeframes and client base. It should offer a holistic grasp of all activities and channels of communication.
Infor Customer Relationship Management (CRM) offers our clients all these capabilities and more. Its customer interaction hub lets them combine solutions to drive a complete 360° customer view across all their channels. It also enables them to implement real-time decision making to ensure they target the right offer to the right customer, at the right time. In essence, it can transform marketing, creative and project management into a streamlined, efficient powerhouse.
Our Softworx experts can make technology do your bidding. Call us now for an obligation-free conversation.
What is Customer Relationship Management?
With the goal of improving business relationships with customers, assisting in customer retention and driving sales growth, Customer Relationship Management (CRM) refers to the practices, strategies and technologies that companies use to manage, record and evaluate customer interactions throughout the customer lifecycle.
By investing in and growing their relationships with their customer bases, most companies experience a corresponding growth in sales. CRM systems are thus designed to compile information on customers across different channels. These channels could include the company's website, telephone, live chat, direct mail, marketing materials and social media. CRM systems can also give customer-facing staff detailed information on customers' personal information, purchase history, buying preferences and concerns.